The visual world of OHMAIGAD! blends ’70s pop nostalgia with modern boldness and playful energy.
Vibrant colors — orange, yellow, blue, and green — radiate joy and optimism, while chunky, expressive typography adds a friendly and spontaneous vibe.

Icons and stickers like smiley faces, peace signs, hearts, and sunshine stamps evoke a retro candy-store feel, inspired by vintage packaging and pop-art culture.
The result is a joyful, approachable, and instantly recognizable identity — perfectly crafted for a brand where taste and experience are equally irresistible.