For Lotto’s Q4 2024 collection, I led the creative development across footwear, apparel, and accessories, shaping a cohesive visual direction for the entire line. My role involved building the seasonal concept, defining the color strategy, and translating the brand’s heritage into modern silhouettes and functional details.

Oversaw the design process from initial moodboards to final prototypes—ensuring consistency in materials, trims, prints, and performance features. Contributed to the development of key footwear models, coordinated graphic direction for apparel, and created the visual identity for backpacks and accessories, aligning the whole collection with Lotto’s global positioning.

This project allowed me to bridge creative vision with commercial strategy, delivering a unified collection that feels contemporary, technical, and unmistakably Lotto.